Covering an area of more than 5,000 square feet, diving into upper and lower floors with a transparent all-glass made elevator, this first Chow Tai Fook concept store has both provided customers great convenience and enhanced their pleasure of shopping. The shiny golden wall of the shop radiates a magnificent luxury style, while the simple yet noble interior design creates an artistic atmosphere that matches with the theme of K11 perfectly. The upper floor of Chow Tai Fook shop is divided into three different zones including, the "Wedding jewelry zone", the "Luxury jewelry zone" and the "Exhibition zone". In the "Wedding jewlery zone", all the wedding-related jewlries are shown and customers can take photos there to capture the perfect momnet. The "Luxury jewlry zone" is just like a jewelry art gallery that has collected the rarest masterpeice. And in the "Exhibition zone", different art form will be exhibited to the customers according to different themes vary from time to time.